BBC to launch new apprenticeship training center in Birmingham


The BBC is launching a new apprenticeship training center in Birmingham in partnership with tech giant Google.

Called the BBC Apprentice Hub, it aims to address the skills gap in the West Midlands and will place up to 50 candidates with local creative sector employers to gain work experience alongside training from training providers.

Apprentice salaries will be partially funded by the company, while Google will fund all training costs for new employees placed in roles through the Apprentice Levy Transfer Donation program.

Jobs will be in a variety of media-related fields, including broadcast production, digital marketing, data and software development.

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The move comes after 200 new apprentices started working earlier this month with the broadcaster as part of plans to hire 1,000 apprentices by 2026.

BBC Director General Tim Davie said: “The creative sector is growing. This is great news for the West Midlands where there are real opportunities.

“I am delighted to welcome 200 apprentices to the BBC who started last week. I am delighted that we will be working with employers across the Midlands. It is an exciting time.”

The BBC is working with West Midlands creative development agency Create Central to find employers to take on the new apprentices.

Chairman Ed Shedd said: “As one of Europe’s youngest and most diverse regions, the West Midlands is brimming with talented people with stories to tell and a desire to explore all forms of creation. content to tell them.

“We are determined to make sure they get this opportunity. The BBC Apprentice Hub is a big step forward in meeting the needs of the industry.

“We are delighted to be working with the BBC to ensure that local creative businesses in the West Midlands understand the benefits and are stepping up to participate.”

Ronan Harris, Managing Director of Google UK and Ireland, added: “Apprenticeships are a great way to learn new skills to grow your career.

“Through this partnership, we hope to help people in the West Midlands access quality training and jobs in the creative sector and help local SMEs find new and diverse talent and grow.”


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